About Straq
Straq is a digital product and web development studio focused on building modern digital experiences.
(01)Mission
Most business websites are either beautiful and slow, or functional and forgettable. Sometimes, impressively, both. We started Straq to fix that — the craft of a product studio for companies without an in-house team.
We work with startups, creators, local businesses and growing companies — anyone who knows their website is the first conversation a customer has with them. Currently, for many, an awkward one.
(02)Philosophy
Standard #1
Built around your business
Not just your brief. Briefs lie.
We start with what your website has to achieve — leads, sales, hires, trust — and design backwards from there.
Standard #2
Design that serves a purpose
Not gradients for gradients' sake.
Every visual decision should make the next action clearer. If it doesn't, it doesn't ship — no matter how much the intern loves it.
Standard #3
Performance matters
Pretty and slow is just… slow.
We set a performance budget before design starts and test against it on real mid-range phones.
Standard #4
Built to evolve
Unlike milk, and most agency work.
Clean components, a CMS your team can use and documentation that means you're never locked in.
(03)Approach
How we're built. Unlike most agencies.
- 01
Senior people, start to finish
The people on your first call are the people designing and writing your code. No account managers, no hand-offs to an intern named Rohan who “will take it from here”.
- 02
Design and engineering in one room
Designers who understand browsers, engineers who care about kerning. Yes, both exist. What's approved is what ships.
- 03
Few projects at a time
We cap how many projects run in parallel. Turns out you can't give 40 clients “full attention”. Who knew. (Everyone. Everyone knew.)
(04)Capabilities
- Brand-led web design
- Marketing websites
- Landing pages & campaigns
- Web applications & dashboards
- Design systems
- Headless CMS
- E-commerce storefronts
- Technical SEO
- Performance engineering
- Accessibility (WCAG 2.2 AA)
- Analytics & experimentation
- Ongoing support
(05)Technology
We pick boring, proven tech for the foundations and save the creativity for the part people see. No, we won't rebuild it in the framework that launched on Tuesday.
Frontend
React
Component-driven interfaces
Next.js
Static, server and edge rendering
TypeScript
Type-safe by default
Tailwind CSS
Design tokens in code
Backend
Node.js
APIs and integrations
Python
Data and automation
FastAPI
High-performance services
PostgreSQL
Reliable relational data
Design
Figma
Design systems & prototypes
Infrastructure
Vercel
Frontend hosting & previews
Cloudflare
DNS, CDN & security
AWS
Scalable backend infrastructure
Accepting projects. Yes, even yours.